Original CV

SKILLS SUMMARY

DIGITAL MARKETING / DIGITAL STRATEGY
5 Years of Experiences
  • Spotting issues, trends and technologies that play roles in goal achievement.
  • Planning, analyzing, recommending and implementing multi-channel marketing strategies.
  • Develops unique strategies and builds upon current strategies within the digital arena to meet objectives.
  • Using a range of digital marketing concepts including social media, email marketing, advertising, PPC, SEO-SEM, CRM, CMS, Analytics... to hold up a global digital strategy.
  • Leading planning and budgetary control of digital marketing department.
  • Identify KPIs (monthly/quarterly) for initiatives and campaigns for ongoing data analysis, insights and refinements.
  • Monitor IT market and study any new upcoming technologies, services, applications... that could help to refine the client/company products or strategy.
DIGITAL PROJECT MANAGEMENT
3 Years of Experiences
  • Leading teams across broad technical projects. Focused teams on business objectives and tracked progress to ensure project milestones were completed on time, on budget and with the desired results.
  • Defined processes and tools best suited to each project. Creating functional specifications, schedules and work breakdown structures.
  • Coordinating work between designers & developers to offer a great UI/UX powered by best technologies.
  • Daily liaise with development team in order to ensure project objectives and client needs were well understood.
  • Continuously follow the performance of team members, take action as appropriate to ensure personal development requirements are up to date.
INNOVATION/DESIGN
5 Years of Experiences
  • Reviewing emerging opportunities online, mobile, technology, social... leading ideation brainstorming.
  • Thinking out of box and suggesting various scenarios to solve issue, improve a digital product or launch a market innovation.
  • Analyzing market evolution, technologies evolution, competitors positioning and recent strategic choices in order to have a predictive mindset and be able to play his cards on the future CSF/KSF.
  • Reflection on interface ergonomics (Web/Mobile) for optimal user experience (UX).
  • Creating mockups in order to guide design team in the right direction.
  • UI/UX Mobile Design.

PROFESSIONAL EXPERIENCE

Assistant IT Project Manager, Oct 2009 - May 2010
SEPAL FRANCE | Cergy (Paris Area), FR
  • Assisting the project manager in planning all of the needed steps to reach a successful project conclusion. Daily participation in the prioritization of build cycles.
  • Participation in the features testing and improvements. Troubleshooting and web issues solving such as broken links, page layouts and visual design. Daily coordination with IT team to resolve technical issues and set up new project requirements.
  • Supporting the project manager in preparation of tools for internal trainings.
Marketing Specialist, Jun 2010 - Aug 2010
CI FOOTBALL ACADEMY | Guernsey, UK
  • Supporting the Manager in annual marketing plans' development.
  • Participation with marketing team on designing and integrating new communication tools.
  • Assisting the Manager in the preparation and during the exhibitions and internal events.
Online Marketing Manager, Sept 2010 - Sept 2011
SEPAL FRANCE | Drancy (Paris Area), FR
  • Planning, developing and delivering the e-commerce strategy, roadmap and activities aligned with overall strategy and vision.
  • SEO strategy and implementation including keyword management, inbound link building and hands-on optimization for improving site structure, content, keyword lists, and SEO copywriting. Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in Bing Ads and Google AdWords campaigns.
  • Executing email marketing campaigns, measuring performance, and identifying new opportunities based on customer feedback. Working on email creative including visual and template design, content writing and coding. Daily monitoring of campaign deployment and subscriber management.
  • Proactively optimizing content to maximize the e-commerce saleability.
  • Daily tracking of results, reporting analytics and metrics of online campaigns and e-commerce performance. Supporting top management with reports, feedback, market signs and progress in digital media.
Web Marketing Manager, Oct 2011 - Mar 2012
KEO INTERACTIV | Paris, FR
  • Developing and strategizing digital plans including social media (Facebook, Twitter), email marketing, advertising, and Google AdWords campaigns. Overseeing the creative development process for all e-mail and social campaigns and initiatives. Lead the development of social and email initiatives by aligning with business goals and marketing plan.
  • Managing paid and organic search strategy and implementation in various company sites.
  • Leading team of designers and developers across broad IT projects (web portals, group-purchasing platform). Focused teams on business objectives and tracked progress to ensure projects success. Creating functional specifications, timelines and work breakdown structures.
  • Maintaining content and overseeing day-to-day management of the company sites. Consistently and efficiently respond to website update requests.
Digital Marketing Manager, Apr 2012 - Apr 2013
OTICON A/S | Gennevilliers (Paris Area), FR
  • Establishing and maintaining digital marketing strategies and best practices that increase engagement and conversion on company sites.
  • Ensuring constant communication between each marketing discipline, with Marketing Manager, BtoB Marketing Manager and Sales Director to ensure coherence and effectiveness on multi-channel campaigns.
  • Integrating community-marketing strategies across Oticon sites, landing pages, social media (Facebook, YouTube Channel), content strategy, email marketing and POS tools.
  • Leading all partners (press agents, publicists, web agencies, web editors, publishers...) to deliver their respective responsibilities while adhering to deadlines. Coordinating implementation of new solutions and activities between management, sales staff and marketing team. Creating functional specifications, timelines and work breakdown structures.
  • Designing and implementing all internal digital tools (direct email, social media visuals, advertising, email signature...).
  • Monitoring and tracking weekly performance of key digital marketing programs and delivering reports to ensure continual improvement of digital marketing campaigns.
CEO, Jun 2013 - Jun 2015
DIGITALEMENT CORRECT | Paris, FR & Marrakech, MOR
  • GENERAL
    • Selecting the board Team: lead and inspire them and all the employees to ensure a strong board. Lead the business and financial planning process. Ensuring that company objectives and standards of performance are not only understood, but also owned by management and employees.
    • Representing the company in conferences and business events.
  • TEAM & PROJECT MANAGEMENT
    • Leading the marketing, development, project management, design team and hire performance-oriented new team member.
    • Managing a team of 20 people spread on two offices, the HQ in Paris (France) and the development hub in Marrakech (Morocco). The agency organization included various department distributed as follows: Management, Web development, Mobile development & Graphic design.
    • Coordinating IT projects that involve team members across all areas of the company, external agencies and partners.
  • STRATEGY
    • Responsible for running the operations of the startup. Defining and implementing the overall company and business strategy. Responsible for consultancy services in digital strategy, business plans & models, project management and market penetration strategy.
    • Reviewing new technologies, tech news and competitor monitoring in order to keep the company at the forefront of developments in digital.
    • Analyzing all data to refine plans and strategies to enhance sales performance.
  • SALES & PARTNERS RELATIONSHIP
    • Negotiating and closing deals with key accounts in mobile development, web development and digital consultancy.
    • Monitoring sales performance. Designing sales tools and preparing internal trainings to help sales representative achieving their objectives.
    • Developing and maintaining relationships with a wide range of partners, collaborators, investors, and distributors to sustain the company development.
  • OTHERS
    • Thinking out Web Platforms & Mobile App ergonomics (UX) and creating mobile design.
Digital Marketing Consultant, Sept 2015 - Nov 2015
7TH SKY REAL ESTATE | Manama, BHR
  • Planning, developing and delivering the SEA strategy for a Real Estate agency headquartered in Bahrain. [Short consulting assignment]
  • SEA strategy and implementation including SEM (Google AdWords – Search & Display Network, Bing Ads), Social Media Marketing (Facebook Ads, LinkedIn Ads – Sponsored Ads) and Retargeting (Google Remarketing, AdRoll).
  • Working on landing page design to ensure coherence between Ads and website (http://fr.7thskyrealestate.com).
  • Corporate website revamping (http://www.7thskyrealestate.com)
  • Rolling out tags [AdWords conversion tracking, Bing Ads conversion tracking, AdWords Remarketing, Universal Analytics tag, AdRoll pixel...] and analytics using Google Tag Manager, Google Tag Assistant and Google Analytics.
  • Daily tracking of first results, reporting analytics and metrics of online campaigns performance.

EDUCATION & CERTIFICATIONS

Official Google Partner - AdWords Certified Partner
2015 | GOOGLE INC.
Master’s Degree in Marketing & Management
2008 - 2011 | INSEEC BUSINESS SCHOOL | Paris, FR
HND in Business & Marketing
2006 - 2008 | UNIVERSITY OF CERGY-PONTOISE | Cergy [Paris Area], FR
High School Diploma in Business & Communication
2003 - 2006 | GALILEO HIGH SCHOOL | Cergy [Paris Area], FR

LANGUAGES & COMPUTER SKILLS

  • LANGUAGES
    • French - Mother tongue
    • English - Fluent
    • Spanish - Advanced
    • Arabic - Beginner

  • COMPUTER SKILLS
    • Microsft Office
      • Word
      • PowerPoint
      • Outlook
      • Excel

    • Adobe Creative
      • Photoshop
      • Indesign
      • Dreamweaver

    • Coding
      • HTML 5
      • CSS 3

    • CMS
      • Prestashop
      • WordPress
      • SiteCore

    • CRM
      • Microsoft Dynamics CRM

    • Video Maker
      • Pinnacle Studio

    • Others
      • Gantter
      • SAGE Digital Marketing